What are Explainer Videos?

We all love details! Every customer is always on the lookout for a detailed description of any product or service they intend to purchase, so it's always a big relief to find a video that provides a comprehensive explanation of a product or service you learned about online.

Fortunately, the websites of most companies are filled with information about their products. As a result, one of the most effective ways to convey this information is through an explainer video. Now, you may be wondering: What is an explainer video?

What is an Explainer Video?

By definition, explainer videos are those short videos that you often find at the landing page, a website's home page, a prominent product page, or on social media. These videos are designed specifically for marketing purposes and highlight the essential features of a company's product or service in an informative and effective way. Some companies even use these videos for advertising their product or service on social media platforms like Facebook.

A good explainer video should cover the following:

  1. A quick overview of the product and what it does
  2. Introduction of the problem
  3. Solution to the problem (i.e., the product or service)
  4. A call to action (e.g. "Sign up for our free trial by clicking here!")
  5. Display of trust signals (such as popular clients, awards, accreditations, and write-ups)

The following are the features of a good explainer video:

  • Ninety seconds or less: Keeping it short is essential to avoid losing the viewer's interest.
  • The first 30 seconds should include the solution being offered.
  • Described from the second person's perspective for better connection with the audience.
  • Simplified language for easy understanding.
  • Consistent tone throughout the video.
  • A touch of humor can make the video more enjoyable.

The process of making an explainer video requires focus, planning, and effort for a successful outcome. It includes the following steps:

  1. Preparation of a video script. The script is crucial in content production, and it's essential to plan and prepare it carefully. You can either write the script yourself or hire someone who can effectively capture the idea and represent the company's product or service well. It's important to address the target customers' concerns and pain points in the video.
  2. Recording of voiceovers. A great voice actor is necessary to deliver the message effectively to the audience.
  3. Explainer video production. It's always best to hire professionals for explainer video production. With the help of video experts, you can ensure a great outcome for your promotional video.

Benefits of using explainer videos

  • It increases conversions.
  • It improves SEO search rankings with video content
  • It keeps viewers on your page for two times longer than before
  • They are easy to share on social media platforms
  • Repurposing for various needs – an explainer video can be repurposed for an investor pitch, an email signature, among other uses

Types of explainer videos

Live-Action Explainer Videos: These are non-animated promotional videos that explain your business's product or service. Examples of these videos include the Dollar Shave Club and PooPourri videos.

Live streams on Social Media: These are similar to live-action videos but without the ability to edit. This can show raw footage with mistakes, but it can also humanize your brand by showing that you have nothing to hide.

Here's how to go live on YouTube, Facebook, and Instagram. You have the option to save your videos to your account after the video is complete.

Animated Explainer Videos: This is the most popular type of explainer video. Animation is often preferred for explaining services or intangible tech products such as software.

Whiteboard Explainer Videos: A whiteboard video is an explainer video in which the animation is hand-drawn and erased on a whiteboard. This video format has become popular because of its ease of use and low cost, making it one of the most affordable types of explainer videos to create.


In conclusion, explainer videos are a powerful tool for businesses looking to communicate the value of their products and services to potential customers. With the ability to increase conversions, improve SEO, engage viewers for longer, and be easily shared on social media, explainer videos offer a wide range of benefits that can help businesses reach their marketing goals.

If you're looking to create an explainer video for your business, consider working with a professional video production company like Videokrtoon. With their expertise and experience, they can help you create a high-quality explainer video that effectively communicates your message and drives results. So, don't wait any longer, take the first step towards boosting your marketing efforts and reach out to Videokrtoon today!

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