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The Complete Guide to Explainer Videos And Why They Are So Popular

Explainer videos are short videos that could either be in animated form or live-action footage. They’re used as a marketing strategy by companies/ businesses to explain more about a product, a start-up, or a new feature. The duration of most explainer videos is mostly 90 seconds. Within that time, the video can explain and convince viewers about what your business does, offers, or produces.

Live-action videos are probably suitable for attaching a face to a brand, but animated videos are used to illustrate complex processes like DNA, volcanic eruptions, and how medicine works. However, the purpose of all explainer videos is to help people understand your business and convince them to buy your product and services.

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Explainer videos are fast becoming the most effective marketing strategy. Take a look at some data below:

  • Over 90% of B2B & 95% of B2C companies in the UK use explainer videos for lead generation, customer acquisition, and sales drive.
  • Over 75% of customers prefer explainer videos to text-based tutorials.
  • 80% of the internet remembers video commercials even after a month of watching them.

Does Your Business Need An Explainer Video?

Your business needs a good explanation video so long as it operates within the digital space, whether social media, websites or Ads.

For instance, if you have more than one social media account, you’d know that user engagement means a lot. You’ll need an explainer video to improve user engagement better.

If your business has a website, you’ll need to stand out among others. An explainer video can help you catch and retain the attention of potential customers to make sales.

Explainer videos also work better for ads struggling to get enough web traffic. Explainer videos can improve click-fall and customer acquisition by over 200%.

The point is that a perfectly scripted, designed, and produced explainer video will only improve your business.

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Why do explainer videos work?

Explainer videos are very effective, and users will continue to choose videos over texts. 

  • Easy does it

Watching videos is more accessible than reading texts. When you have a product or service to offer, explainer videos make it easy for users to learn more about it.

  • Appealing senses

The auditory and visual senses are mainly used to process information, and explainer videos appeal to both. Explainer videos have a significant advantage over media that depends on one of the senses, for example, podcasts and pictures. Audio-visuals help users understand a situation better by 75% as against 40% when it’s a singular sense involved.

Explainer videos: Various styles of production

Below are the most common animated styles used for explained videos:

  • Whiteboard Animation

This style is mainly used for explainer videos because it’s simple, precise, and viewer-friendly. Whiteboard animation explainer videos are used to remake drawing movements mixed with background narration from professional voiceover artists.

  • 2D and 3D Animation 

2D and 3D animation techniques can either be used in combination or separately. 2D animated explainer videos are more common, and 3D animation techniques can be complex and tricky if done excessively. These styles record more engagement than other styles.

  • Live Action Animation 

Live-action animation involves using real people and real places. Although live-action animation is not standard in making explainer videos, they’re still mostly preferred for production videos to explain complex information.

  • Typography and Infographics

Typography combines imagery, videos, or other types of animation with ‘spoken texts.’ This is to appeal to both ‘the text and image detection power of users. Infographics follow the same pattern but with more complex designs and animations.

  • Customized Animation

Every explained video needs to have its unique pattern. Hence each video must be created with any of the techniques listed above to get the best result.

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