How long does it take to make a whiteboard video?

In today's digital age, video marketing is a must-have for every business with an online presence. This marketing tool has become an essential aspect of any effective marketing plan, with whiteboard animation videos being at the top of the list of all video marketing tools. In this article, we will focus on the timeline for creating a whiteboard animation video and the factors to consider before embarking on this marketing journey.

The Timeline for Creating a Whiteboard Animation Video

Like all video marketing creations, Whiteboard animations must go through six stages of production. The first thing on the list is to get the script and style frames complete. Afterward, the whiteboard animation video will need a storyboard. This may take up to approximately 4-6 days to complete for every minute of video produced. After this, your animator creates the storyboard, which takes about 5-10 days. When all these are complete, you'll have the first version. Revisions and editing might delay the final production. Videos can take up to 4 weeks to produce, while some are shorter because of already made templates businesses can edit and revise.

Factors to Consider When Creating a Whiteboard Animation Video

Before embarking on creating a whiteboard animation video, several factors need to be considered, reflecting how much you would spend on the video. One of the significant factors is the complexity of your characters, the duration of the video, and the type of software/animator used.

For beginners who don't have the budget for high-quality/original whiteboard animation videos, you can use Doodly or VideoScribe, which allows you to create a video in 50-60 minutes (for 60-second videos). They are easy to use, and you can download them on their websites. There are other whiteboard animation software programs available, but these two are among the most popular.

Common Mistakes to Avoid in Creating a Whiteboard Animation Video

It is essential to take your time when making a whiteboard animation video because a poorly constructed video might leave a dent in your company's image. Your customer's experience should be taken into account when preparing one and not necessarily the production speed. Some common errors to avoid include:

1. Removal of the drawing hand: The hand isn't there as a prop. It is a necessary tool in keeping your viewers hooked to the screen. It creates a sense of closeness with your viewer and adds to how immersed they are in your message.
2. The use of colored backgrounds: According to experts, the white background is a must for whiteboard animations. The white color aids in information retention. The video is meant to take them (your customers) through a black and white journey, which when they reach the point where color is used, they will notice the change easily, and the importance of the color will be emphasized.

Conclusion

Whiteboard animation videos have become an essential marketing tool in today's digital age. To create a successful whiteboard animation video, it is essential to take your time, set goals, and communicate them clearly to your team. Consider the factors mentioned above, and avoid common mistakes to create a video that will engage your audience, increase your online presence, and generate the best ROI.