How long does it take to make a whiteboard video?
Today, every business with an online presence must employ video marketing strategies in its campaigns (for the business to remain relevant). This form of marketing has exploded in recent years, turning out to be an essential aspect of any effective marketing plan. Almost every successful marketer has joined this trend. Maybe it’s because customers are much more interested in watching videos than just reading text. 51% of all marketing players testify that video marketing gives them the best ROI because 64% of customers will most likely buy after watching a video on the website
At the top of the list of all video marketing tools lies the whiteboard animation video. These are popular, short, and engaging explainer videos that shine the light on a business’s products/services. It is highly hypnotic to customers; the narration doesn’t feel like a narration but like a journey from the known to the unknown.
There is a huge online demand for whiteboard animation videos. This article will focus on the timeline for its creation.
Like all video marketing creations, Whiteboard animations must go through 6 stages of production. The first thing on the list is to get the script and style frames complete. Afterward, the whiteboard animation video will need a storyboard. This may take up to approximately 4-6 days to complete (for every minute of video produced). After this, your animator creates the storyboard (5 – 10 days). When all these are complete, you’ll have the first version. Revisions and editing might delay the final production. Videos that take up to 4 weeks to produce, while some are shorter because of already made templates businesses can edit and revise.
To make things easier, you should set goals at the start of the project and communicate them clearly to your team to employ the needed creativity as precisely as possible. When everyone in the group is on the same page, all parties can work together in harmony, reducing the number of edits and revisions needed. As such, the production will be much quicker!
Like any other marketing video format, you’ll need to have a few factors in mind before you can make your whiteboard animation. These factors will reflect how much you’d spend on the video. It would help if you considered everything, from the complexity of your characters, duration of the video, and the type o software/animator used.
For beginners who don’t have the budget for a high quality/ original whiteboard animation video, you can use Doodly or VideoScribe, which allows you to create a video in 50-60 minutes (for 60-second videos). They are easy to use, and you can download them on their websites. There is other whiteboard animation software that you can use as well but these two are among the most popular.
It is important to take your time when making a whiteboard animation video because, when constructed poorly, it might leave a dent in your company’s image. Your customer’s experience should be taken into account when preparing one and not necessarily the production speed. Popular videos may last 30 seconds but take about three weeks to complete. Without experience or the right person guiding you, it’s easy to miss the elements that make whiteboard animation videos hot today.
Here are some of the frequent errors:
Removal of the drawing hand:
This might seem inconsequential, but the hand isn’t there as a prop. The fact is that “hand” is a necessary tool in keeping your viewers hooked to the screen. It creates a sense of closeness with your viewer and adds to how immersed they are in your message.
The use of colored backgrounds:
According to experts, the white background is a must for whiteboard animations. The white color isn’t just for design purposes alone. The use of a white background aids in information retention. And that’s the rationale behind its use. The video is meant to take them (your customers) through a black and white journey which when they reach the point where color is used, they will notice the change easily, and the importance of the color will be emphasized (The colored areas are the perfect place to insert your call to action or a representation of your product)