Videos have been making inroads in the digital marketing space for the past couple of years. Videos have emerged as the most powerful promotional tool for most businesses to promote their wares excitingly and engagingly. However, some pretty definitive rules regarding video marketing that businesses must abide by to get their videos right off the correct path. Because if anything goes wrong, that could potentially spell doom for the business.

Fortunately, if you run a business and you are expecting to embark on an effective video marketing strategy, then you have come to the right post:

To start video marketing today, there are several steps you need to take to ensure that you get your acts right.

Step One: Choose your Target Audience

You certainly need to know who your videos are for before creating one. Hence the definition of your intended audience is a vital first step you must observe. By clearly defining your target audience, you will tailor your video's format, messaging content to meet your audience's preferences and needs.

Step Two: Identify what you are trying to achieve.

This is where you ask yourself, what are you trying to achieve with the video? Brand awareness, sales increase? Even maybe you want to increase your leads. Whatever the reason might be, you have to be clear and concise about why the video is being created.

Step Three: Plan your video marketing budget.

Now before you go all in to put in all the resources, you can find. You might need to find out what budget you'd be working with. If you can afford a pro photographer, then go ahead and do that. If you want to hire equipment and set aside money for travel costs, you'd also have to factor that aspect of work into your budget.

Step Four: Choose a type of video and come up with a video marketing idea.

 This is the part where you can get all creative because, at this point, you have identified your audience and your video goal. You have the liberty to choose a video format that best suits your goal. One approach to adopt is to storyboard or scripts your video.

Step Five: Decide where your video will be published.

If it's a standard video you're making, then you need to decide the platform that will be best suited for publishing. Some of the primary considerations are Twitter, Vimeo, Snapchat stories, Instagram, YouTube, and Facebook. 

Step Six: Identify and Solve creative challenges

At this point, you should try to come up with any possible creative challenges that could spring up now that you can visualize how your video is going to take shape.

Step Seven: Decide how you want to measure the success of your video.

This phase is crucial because an effective way of monitoring video success is that you can't possibly understand the impact or areas you need to make adjustments. One way to help you achieve this is by having your goals clearly defined.

Step Eight: Make the video.

At this point, you know you are fully prepared, so it's time to craft your video. If you will use a smartphone, ensure using a selfie stick or a tripod stand to prevent your video from shaking. It would be best if you also kept in mind some of the best lighting approaches to adopt.

Step Nine: Edit your video.

Now that you have your video completed captured, it's time to do your editing. If you are a newbie, you might want to try some free video editing software like Movie creator, iMovie. Then have a run-through of your video footage and narrow it down to the very best clips.

Step Ten: Publish your video while observing SEO best practices

When you publish a video without optimizing the title, using hashtags, keywords, and then you would miss out on free traffic. Hence, whenever you publish your video, do not hesitate to use SEO best practices.

Step Eleven: Promote your video.

The final step of making your marketing video is to promote it across all social media platforms and any significant email segments. Another way to boost your video engagement is by replying to comments from viewers.


There you have it, the complete steps to ensure you have a quality marketing video for your business. If you ever feel uncertain about anything in your video marketing campaign, you can always refer back to this blog.

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