What are the types of video Marketing?
In choosing the perfect video marketing varieties, you want to create videos that people want to watch. I'll start by stating a pretty known fact "people get bored fast." Videos rule in today's world, but some video types keep people interested better than others.
I've put together a list of the different marketing videos you could use to establish and cement your brand. But first, let's get something straight.
Marketing has undergone an enormous change with time, especially since the coronavirus's emergence, which made the online marketing boom exponentially. Seeing that many people aren't interested in reading long blocks of texts as they used to in the past, video marketing became the most effective strategy in connecting and influencing one's audience.
In the U.S.A, 85% of online users watch videos, and they spend more than 100minutes every day watching videos. This is a 19% increase compared to what it was in 2019. As a brand, you don't need to funnel a lot of money into archaic models that people rarely use today and think about video marketing.
Before we get started, note the difference between video marketing channels and video marketing. People confuse media such as Facebook, Snapchat, TikTok, YouTube, etc., to be types of video marketing, but that's wrong. They are channels where you could find marketing videos either by organic means or through interruption marketing strategies.
There are other misconceptions about video marketing types—for example, viral videos. A viral video is an outcome of a successful video marketing campaign and not a type of video. For a video to be classified as viral, it must have been shared many times (I'm talking millions or above). Some people say they're making a viral video, but that outcome doesn't always happen.
People also classify video marketing types by length, which is wrong. You can have videos of different sizes in the same marketing category.
How that we have all these qualms solved, let's look at some popular types of video marketing out there:
Live video: You must be familiar with this one. Since the outbreak, companies have been using this model to speak to their prospects and customers. Instead of talking long trips to events, the live streaming of launches, conferences, and events has made it easier for brands to communicate with people in the comfort of their own homes. Many platforms provide you with the option of hosting a live video, including Instagram, Facebook, and YouTube.
Infomercials: if you're new to this sort of videos are promotional, and they are made to highlight the benefits and features of a company's product. They can last about 15-30minutes, and when created correctly, they can generate millions of dollars. That's where the services of a good copywriter will come in.
This kind is well known marketing video—companies like using vlogs because it is easy to make and cheap to shoot. The only issue is the content. For your vlogs to be well received by your audience, they must differ from the norm. A typical vlog could be a documentary of how your day went at your job or a day as a company staff in your brand.
Behind the scenes video: Every product or service has a backstory that can serve as an excellent marketing strategy when incorporated in a video. People love full transparency regarding what they get from you and videos like this, which helps to remove their doubts and show what's behind the curtain—kind of like a backstage pass.
Un-boxing videos: If you're a tech enthusiast, you will love this one. The customers of a product usually do these. They are showing their thoughts on the development and how to put them together. Such videos show the excitement of buying a product that makes customers who watch them want it. Why? Because they don't want to miss out on the benefits, too. iPhone users can relate.
Explainer videos: This is one of the most profitable video marketing classes in the world today. Like their name says, they explain what a company is all about most excitingly and engagingly.