A business explainer is a tool designed to create engaging content, often in the form of a video animation, that helps you connect with your audience. It can improve conversions by more than 80% and explains both complex and simple ideas in a fun and compelling way. Viewers retain 95% of a message when they watch a business explainer, and videos generate more than 1200% more shares on social media. It has been proven that corporate explainer videos help users understand products and services better and simplify complex ideas effectively.
Why Should You Use a Business or Corporate Explainer Videos?
5 Compelling Reasons to Invest in an Explainer Video for Business
1. Improve Audience Engagement
By combining visual elements with a clear storyboard, these videos can grab the viewer’s attention far better than text-based content.
- Visual Appeal: Humans process videos faster than text. These videos leverage this by using animations, effects, graphics, and text to present information in an easily digestible format.
- The Importance of Storytelling: A well-crafted story with marketing knowledge within the video can evoke emotions, making the message more memorable and impactful.
- Short is Better: Explainer videos are typically short, usually between 60 to 180 seconds, making them perfect for today’s short attention spans.
2. Simplify Information
Explainer videos are great at breaking down complex topics into simple ideas and understandable segments.
- Animated Cartoons: Using animations and custom storyboards helps explain complex processes or products in a straightforward manner.
- Step-by-Step Explanation: Videos can guide viewers through a step-by-step process with a great story and descriptions, ensuring clarity and understanding.
- Different Formats: From whiteboard animations to 3D graphics, isometrics, 2D animations, explainer videos can be tailored to fit any subject matter.
3. Conversion Rates Are Crazy
Explainer videos can significantly increase your website’s or ad campaign’s conversion rates by providing clear, compelling reasons for potential customers to take action.
- Call to Action: Videos can end with a direct and persuasive CTA, encouraging viewers to make a purchase, sign up, or contact your business.
- Trust Is Key: By clearly explaining your product, service, or concept, videos can help not only build trust and credibility but also accelerate the customer journey.
- Engagement Will Increase: Video content often leads to higher engagement metrics, such as social media viral videos with longer time spent on your website, which can positively influence your SEO ranking and website authority.
4. Improves SEO
Google favors websites with high engagement rates and low bounce rates, and videos can help improve that.
- Increase Your Site Session Time: Visitors are likely to spend more time on your site when you have fun and engaging videos explaining concepts.
- Lower Bounce Rates: As mentioned before, the bounce rate decreases drastically, and that will help you improve your SEO.
- Video SEO: Including videos on your site can boost SEO by providing additional keyword-rich content for search engines to index.
5. Social Media Virality
Explainer videos are highly shareable and can easily go viral with TikTok, YouTube, or Facebook.
- Viral Potential: Compelling videos with a great storyboard, a compelling intro, outro, and a thumbnail will go viral, helping you get more customers and even explode the reach of your business.
- Platform or Format Versatility: Videos perform well across various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube, and are very versatile because you can put them in any format you may need.
- Engagement Boom: Social media algorithms favor video content with a good story, which can lead to higher visibility, engagement rates, and conversion rates.
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