What is a 2D explainer Video
2D animation explainer video is a powerful medium that brings images to life. This animation style involves the creation of storyboards with characters, objects, and backgrounds in a two-dimensional space. In marketing, 2D explainer animations are crucial for improving conversions and grabbing audience attention, thereby increasing sales and decreasing ROI.
2D Animation vs. 2D Explainer: What’s the Difference?
2D Animation refers to a wide range of content, including cartoons, video games, and even some types of special effects. The primary focus is on entertainment, education, and advertising. While the style is similar to that of 2D explainer videos, the objective and general style are what set them apart.
2D Explainer Videos, on the other hand, are a specific type of 2D animation. They are designed with the primary purpose of explaining a complex concept, product, service, or process in a clear and engaging manner. The goal of a 2D explainer video is to educate the audience and often to drive them to take a specific call to action.
Key Differences Between 2D Animation and 2D Explainer Videos
2D Animation: Broad entertainment and artistic expression.
2D Explainer Videos: Focused on explanation and persuasion.
2D Animation: Includes diverse formats such as cartoons, video game animations, and artistic projects.
2D Explainer Videos: Typically feature straightforward visuals and narratives aimed at simplifying complex information.
Why Choose a 2D Explainer Video?
benefit 1
Captures and Retains Attention
benefit 2
Conveys Messages Succinctly
benefit 3
Creates a Memorable Brand Image
benefit 4
Versatility Across Platforms