2D Explainer Video Company
The Power of 2D Explainer Videos in Modern Marketing
In the dynamic world of digital marketing, standing out isn’t optional—it’s survival. That’s where 2D explainer videos come in. These short, animated clips are more than just cute cartoons—they’re conversion tools, brand ambassadors, and storytelling masters all rolled into one. Whether you’re launching a startup, unveiling a new product, or simplifying a complex service, a 2D explainer video can make your message resonate instantly with your audience.
But here’s the catch: the effectiveness of these videos hinges not just on the idea, but on who executes it. Choosing the right 2D explainer video company can be the difference between a marketing asset that converts and one that just exists. Let’s break down why working with a professional company is crucial, what sets them apart from freelancers, and how to make the best choice for your brand.
What Defines a 2D Explainer Video Company?
A 2D explainer video company isn’t just a production house. It’s a creative agency with specialized expertise in storytelling, animation, branding, and marketing psychology. These companies operate with structured teams—scriptwriters, animators, voice-over artists, project managers—all collaborating to produce a cohesive, compelling video tailored to a client’s objectives.
Take our team at Videokrtoon, for example. We’re not just animators. We have a deep-rooted background in social media, marketing, and copywriting. That expertise translates into videos that do more than just move—they persuade. Every scene, every line of dialogue, and every motion graphic is crafted to serve a specific goal, whether it’s lead generation, engagement, or education.
What separates a good 2D explainer video company from a mediocre one is strategic alignment. Great companies don’t just take a brief and animate it—they partner with you to refine your message, understand your audience, and create a visual narrative that sticks.
Advantages of Hiring a Professional 2D Explainer Video Company
🎯 Strategic Expertise
A freelancer might know how to animate. A professional company knows how to convert viewers into customers. This includes scriptwriting with psychological hooks, pacing, and visuals aligned with your brand identity.
🧩 Custom-Made Assets
With a professional company, all assets are tailor-made. No copy-paste scenes, no pirated software—just a unique video that fits your brand perfectly.
“When you work with a 2D explainer video company you are 100% sure that all the assets are custom made and that a company owns all the rights and can transfer that to you.”
📋 Project Management & Quality Control
Professional studios have QA, review steps, and clear communication protocols. You’ll get transparency and full control throughout the project timeline.
🛠 Full-Service Convenience
From voice casting to delivery, everything is done in-house. No need to juggle vendors—just one streamlined process that saves you time and headaches.
“You will have everything ready at once and in the same place. We make the process easy for you...”
2d animation explainer video company demos
🚫 Risks Associated with Freelance Explainer Video Services
Freelancers can be talented, but the freelance model often lacks the infrastructure required for high-stakes business content. Here's what can go wrong:
1. Inconsistent Quality
Freelancers often use template-based designs, leading to generic results. Some even cut corners with unlicensed assets or mismatched brand tone.
“A freelancer will only create a cheap video with random scenes without any objective.”
2. No Strategic Alignment
Most freelancers execute without a plan. That means your final video may look “nice” but lack any measurable business impact.
3. Legal & Licensing Issues
There's a risk of using unlicensed music, fonts, or software—potentially exposing your company to legal consequences.
4. Lack of Process
If a freelancer goes on vacation or disappears, there's no backup. At Videokrtoon, team members step in to ensure continuity—that’s the power of a structured team.
Key Elements of a Successful 2D Explainer Video
Whether you go with a top-tier agency or an internal team, these are the non-negotiables of a winning explainer video:
1. A Killer Script
Great animation can’t save a weak script. The core message needs to be simple, engaging, and aligned with your target audience’s pain points and desires.
2. Engaging Visuals
2D animation should enhance—not distract from—the message. Smooth transitions, brand consistency, and appealing character design ensure professional polish.
3. Clear Call-to-Action
Every video should guide the viewer to a next step—sign up, book a demo, or visit your site. A strong CTA is essential.
4. Voice-Over & Sound Design
A compelling voice-over brings the script to life. At Videokrtoon, we help match voices to tone—whether playful, corporate, or emotional.
The Production Process: From Concept to Final Cut
Here’s what the typical process looks like when you work with a professional company like Videokrtoon:
Step 1: Discovery
We start by understanding your business, goals, and audience. This is not optional. A great video begins with a deep understanding of what you want to communicate.
Step 2: Script & Concept
Our copywriters craft a script that nails your tone and message. No filler. No jargon. Just clear, compelling storytelling.
Step 3: Storyboarding
We sketch out a visual representation of every scene so you know exactly what to expect.
Step 4: Design & Animation
This is where your story comes to life. Every asset is custom-built. Every frame is reviewed. We don’t use shortcuts.
Step 5: Voice & Sound
You choose a voice-over from our curated talent pool, and we polish everything with sound effects and background music.
Step 6: Delivery & Revisions
You get the first cut. You give feedback. We tweak until it’s perfect. Then we deliver in every format you need.
“You are able to review each step... not like a freelancer where you just receive something random without any approval process.”
Case Study: How Professional Companies Elevate Brand Messaging
Let’s talk results. A recent client came to us frustrated after working with a freelancer. They had a product launch coming up, and the video they received had no voice-over, off-brand colors, and a confusing message.
We took over and applied our full process. The result? A crisp, on-brand explainer video that was deployed on their website and social media. Within the first 30 days, they saw:
- 28% increase in landing page conversions
- 41% higher engagement on social platforms
- Reduction in bounce rate by 22%
The difference wasn’t just the animation—it was the strategy behind it.
Making the Right Choice for Your Business
Choosing between a freelancer and a professional 2D explainer video company isn’t just a matter of budget—it’s a strategic decision that impacts your brand, messaging, and ROI.
If you’re looking for a high-impact, custom-crafted video that aligns with your business goals, a professional company is the only way to go. At Videokrtoon, we combine technical mastery with deep marketing expertise to deliver explainer videos that don’t just look good—they work.
“We don’t only deliver a random animation with a random script. We create a video that reflects our marketing and copywriting expertise.”
Investing in a 2D explainer video should never feel like a gamble. With the right partner, it becomes a guaranteed asset—one that brings clarity, trust, and conversion to your brand story.
How do I know if my business needs an explainer video?
What makes your explainer video agency different from others?
How long does it take to produce an animated explainer video?
Do you offer scriptwriting and voice-over services in your explainer video packages?
What industries do you specialize in for explainer video services?
Can I give feedback during the explainer video production process?
Is it possible to request multiple styles of animated videos?
How much does a typical explainer video cost with your agency?
What’s the ideal length for an effective explainer video?
Do you offer revisions in your explainer video creation services?
Will I own full rights to the animated explainer video once it’s completed?
Can you adapt my existing script or storyboard into a full explainer video?
How do explainer videos help with marketing and conversions?
What format will the final animated video be delivered in?
Do you offer rush delivery for time-sensitive explainer video projects?
💡 Planning your next video project?
Get a clear understanding of what affects pricing and how to maximize your investment. Discover everything you need to know in our comprehensive guide on
explainer video cost per minute.
🖊️ Interested in a More Illustrative Animation Style?
If you're aiming for an educational, sketch-driven, or storytelling format, our whiteboard animation studio delivers hand-drawn visuals that simplify even the most complex ideas.
Visit Whiteboard Animation Studio