What Are AI Explainer Videos and Why Are They So Popular?
AI explainer videos have taken the digital world by storm. From startups looking to present their MVP to marketers promoting new services, these bite-sized animations have become the go-to tool for delivering complex messages in a simple, engaging format.
With the rise of artificial intelligence, creating explainer videos has never seemed easier. Platforms like Steve.ai, Synthesia, and Canva offer drag-and-drop interfaces, automated voiceovers, and even AI avatars that speak your script in seconds. The appeal? Fast, affordable, and no design experience required.
But that’s only part of the story.
The sudden boom in AI video makers is not just about convenience—it’s about accessibility. Businesses of all sizes want to tap into the power of video content without hiring expensive production teams. And on the surface, AI explainer video tools seem like the perfect shortcut.
However, while AI platforms may generate quick results, they often fall short on the most crucial part: quality and effectiveness.
In this article, we’ll dig deep into what’s really behind AI explainer video creation, the real challenges of relying solely on automation, and why blending AI with human expertise still leads to the best possible results.
Is Creating an AI Explainer Video Really That Easy?
Most AI platforms promise to create a full explainer video in minutes. Type your script, select a few visuals, and hit "generate." Done. And for simple internal updates or placeholder content, that may suffice.
But if your goal is to impress, convert, or persuade—the bar is much higher.
“AI explainer videos are gaining traction these days because it’s an easy way to create content for promotion or social media,” you told us. “But what’s the problem with AI explainer videos? You get a bad quality template that will not have the results you want.”
Exactly. While AI tools simplify the process, they also limit it. You get:
- Generic visual styles that feel templated and impersonal.
- Inconsistent voiceovers that lack emotion and human nuance.
- Minimal brand customization, making your video look like dozens of others.
- Zero storytelling strategy, which is the backbone of any successful explainer video.
What looks like an effortless shortcut becomes a risky compromise.
So while AI explainer video generators are fine for hobbyists or quick mockups, relying on them for professional campaigns can harm your brand more than help it.
The Hidden Challenges of Using AI Video Tools
Let’s get real. Creating a high-performing explainer video—even with AI—still requires multiple layers of work. Automation doesn’t eliminate the need for:
A compelling script
A clear storyboard
Strategic visual direction
Audio engineering (voice, sound design, music)
Post-production editing
And you can’t just wing these.
“The problem with AI explainer videos is that you need to be able to create a great selling script,” you explained.
“You also need to think about a storyboard for your script and be able to develop the story in order to tell the AI what to do.”
This is where most users hit a wall. AI doesn’t think like a human. It doesn’t understand your target audience, your business goals, or the emotion you’re trying to evoke.
You still need to feed it with the right creative direction. And unless you already have storytelling skills, UX thinking, and animation knowledge, you’re likely to end up with a robotic and forgettable video.
Scriptwriting, Storyboarding, Prompting… Are You Ready to Do It All?
Here’s what most AI video creators don’t tell you: their platforms are tools—not solutions. You are still expected to handle the creative heavy lifting.
To get a solid video from AI, you must:
Write a sales-focused script that grabs attention.
Develop a logical, visual flow (aka the storyboard).
Think like a prompt engineer, guiding the AI frame by frame.
Do manual corrections when the AI messes up.
Add professional voiceovers, sound FX, and music.
Polish the final product with design and motion tweaks.
Sound easy? It’s not.
“You need to be able to develop the story, then tell the AI what to do,” you added.
“You also need to be a prompt engineer and know how to make edits—like Photoshop or Illustrator edits—to fix the mistakes the AI makes. Then you need to create a professional voice recording and music.”
For many users, this becomes overwhelming fast. And if you’re doing all that, then what exactly is the AI doing for you?
That’s the paradox: AI explainer tools offer simplicity, but demand complexity.
Why AI Alone Can’t Create High-Quality Explainer Videos
Most AI-generated explainer videos tend to look identical: generic templates, rigid animations, robotic voiceovers, and uninspired transitions. The reason is simple—they lack human input.
Creativity, emotion, pacing, rhythm—these are elements that can’t be replicated by algorithms. When everyone uses the same AI tools and templates, your message blends into the noise.
🚫 Templated Visuals
AI videos often rely on flat, generic templates that feel repetitive and uninspired.
🚫 Robotic Voiceovers
Lacking real emotion and nuance, AI-generated voices don’t connect with human audiences.
🚫 No Creative Direction
Algorithms don’t think strategically. No storytelling, pacing, or emotional logic.
🚫 Static Branding
With limited options, most AI tools fail to reflect your brand’s identity effectively.
🚫 Minimal Impact
Quick output might save time, but it often fails to impress or convert real viewers.
“At the end, you will need to study a lot in order to create an AI explainer video — and it won’t be the best output.”
Here’s a side-by-side comparison of what you get from an AI-only approach versus a professionally produced explainer video.
Videokrtoon: Where AI Meets Real Human Talent
That’s where Videokrtoon stands out.
“At Videokrtoon, we use AI technology to optimize processes, but we have a team backing up the explainer video creation process,” you said.
“We have sketch artists, color artists, voice actors, and all kinds of animators that help us get the best output.”
Videokrtoon isn’t just another tool—it’s a hybrid studio model that combines the speed of AI with the brilliance of human creativity.
⚡ AI for Efficiency
We use AI for things like rough drafts, lip-syncing, and script generation.
🎯 What AI Can’t Do
- Crafting engaging story arcs
- Designing brand-aligned characters
- Recording emotional, human voiceovers
- Selecting music and sound cues
- Fine-tuning visuals until they feel alive
The result? Videos that actually connect—and convert.
How We Achieve Professional Results with AI-Powered Videos
How Our Hybrid Process Works
Here’s a peek at how we blend AI efficiency with real creative expertise to deliver high-performing explainer videos.
1. Discovery & Scriptwriting
We begin by understanding your goals, product, and audience. Then, we craft a compelling script with clear messaging and emotional pull.
2. Storyboarding
Our team creates visual mockups to map out the flow, pacing, and visual storytelling—something AI can’t fully replicate.
3. Illustration & Animation
From custom characters to fluid transitions, our artists and animators bring your story to life using both manual and AI-assisted tools.
4. Voice & Audio
Real voice actors record your script, adding tone, emotion, and authenticity. We layer in music and sound FX to enhance the impact.
5. Final Edit & Delivery
Our editors finalize the visuals, audio sync, brand elements, and resolution—delivering a polished product that performs.
We do use AI—for brainstorming, organizing content, and optimizing workflows—but we never let it take over what really matters: the creative storytelling.
What Makes an Explainer Video Truly Effective?
A great explainer video does one thing well: it makes people care. About your product, your service, your mission.
That doesn’t happen by accident.
It takes:
- A strong hook to capture attention.
- A clear structure that keeps viewers watching.
- Visuals that are on-brand and emotionally resonant.
- Audio that feels natural and trustworthy.
- A script that is crisp, compelling, and conversational.
And this level of quality doesn’t come from clicking a button. It comes from experience—in marketing, in animation, and in human psychology.
“We also have a big knowledge in AI, video marketing, digital marketing and social media,” you said.
“That expertise helps us develop a great animation for you.”
That’s the difference between average and exceptional. Between a forgettable clip and a video that drives results.
It’s Not Just About Using AI—It’s About Knowing How to Use It
AI is here to stay. It’s a powerful tool. But like any tool, it’s only as good as the person using it.
Creating a professional-grade explainer video still demands storytelling, creativity, technical finesse, and marketing know-how—things that only humans (for now) can provide at the highest level.
So if you're serious about making videos that stand out, sell, and leave an impression, don’t settle for automated mediocrity.
Partner with a team that knows how to make AI explainer videos that actually work—because they blend the best of both worlds: machine speed and human brilliance.
